We Support Businesses

Road construction can mean a different set of challenges for businesses, and WisDOT is here to help. This page provides guides, checklists and examples to help you manage your business as the I-39/90/94 Corridor Project is constructed.

If your business is directly impacted by a closure, submit a comment at the bottom of the page to connect with a project team member regarding temporary business signage opportunities. In the meantime, check out the standard guidelines and resources below.

In This Together

A quick guide to help your business prepare for road construction

download the quick guide

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Organize Early

• Learn more about the project and its timeline

• Develop questions for WisDOT staff

• Check in with neighboring businesses and/or local business organization

• Can you partner on promotions, events or materials? 

• Have you established a point of contact?

Stay Engaged with the Project

• Attend public involvement meeting(s)

• Make note of contact information for the project team, and voice the unique needs of your business

• Learn more about project resources

• Is there a construction website?

• Is there a mailing list?

• Is there an email distribution list?

Help Customers Find You

• Consult with project staff to determine when and where there may be closures  or detours

• Ask about temporary signage options 

• Consider how best to inform customers

• Maybe a joint communication with neighboring businesses for employees and customers about traffic and parking?

• Maybe a feature article in a customer-facing newsletter?

• Maybe a social media post shared by businesses and local community pages?

Develop and Activate Your Game Plan

• Check out case studies here

• Connect with project contacts to discuss any potential obstacles specific to your business such as deliveries, operational hours, employee parking, etc.

• Check in with employees

• Is there a consistent message for customers?

• Are there temporary changes to shift times, parking or deliveries?

End of Construction

• Stay positive, be flexible and know that WisDOT staff are available to help

• Collect any temporary signage

• Let customers know!

• Consider working with other businesses on a special event

• Share information on social media about the project’s benefits

• Ask customers to help spread the word

Remember, we are In This Together! For more planning ideas, tips and resources:
wisconsindot.gov/together

The Road Construction Guide

WisDOT recognizes that businesses located in roadway work zones have specific needs, and their customers must have access and continue to visit during construction. WisDOT created the In This Together program as an idea source to share tips and techniques to support your business during a highway construction.

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For Businesses